Mr. Bye teaches marketing procedures designed to 'position' your business in people's minds so that when the product is mentioned, the consumer immediately thinks of you. Techniques on choosing employees and training them are outlined. Even a person with no business skill can easily adopt this plan to become a success. Mr. Bye's explanations of each section are clear and thorough. Bare Knuckle MBA is actually the plan he teaches as a business consultant. Last, Mr. Bye outlines his own marketing plan by which a reader can see clearly how these techniques work together to make the business a success.
I liked this book because it teaches Mr. Bye's techniques in easy to understand language in a step by step manner that's simple to put into use. I recommend this book to anyone who is interested in developing a business, to those who already have a business and need help in a tough spot, and to those, like me, who have absolutely no business skills at all. If you're an employer, I suggest considering Mr. Bye as a consultant and bringing him in to train yourself and your employees."
"This book is subtitled "What You Really Need to Know About Running a Profitable Business." Basically, Mr. Bye has distilled what you would pay thousands of dollars for (either US or Canadian currency) in an education for a Masters in Business Administration (MBA) degree.
And along the way Mr. Bye uses his consulting firm as an example when he explains the various business aspects. When he explains a business plan, he lays out the business plan for his business, Chase Enterprises. Sales and Marketing? Again, he explains what he does with his business. Advertising and promotions? You get the idea--Chase Enterprises is the template.
The book starts with an overview of starting and running a business. At one point I wondered if the goal was to drive more business to Chase Enterprises or maybe that the book was meant as a "take-home" resource for those enlisting Chase Enterprises for help in building a business. But then as the book goes along the various aspects are explored in much greater detail. Perhaps the aim is to weed out the serious business people from the dreamers. If the overview of the details sound mind-boggling and excessive, the author has saved everyone time by letting them drift away right away. If you are serious about continuing, the details come later.
Overall this is an excellent book on business. It could even be used in an actual MBA course!"
In fact, the book purports to distill an MBA. The author says that with the information he shares, the small business person will not have to hire someone with an actual MBA, and can still have a significant increase in profits on a continuing basis.
The book is organized well. Bye sets out to meet his goal through a series of twenty-five short chapters, each with a stated objective, some for the reader, some for the writer, and others for both.
Chapters include examples from the world of business or life in general...
I appreciated the section on how to handle problems. The advice was unexpected and seemed to work for life in general as well as in business."